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Sometimes it might be in a fluid script, or perhaps a stacked, bold serif typeface.
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KrazyKool: Back up your fighting words with this sans serif typeface that looks like stylized graffiti.
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Visually everything has been stripped down, with thin clean sans-serif fonts, large images and lots of soft grays.
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The font is the sans serif family and was developed in 1957 by Swiss designers Max Miedinger and Zach Spinner.
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Similarly, the Swiss style was characterized by a very limited palette of sans serif typefaces in a limited number of sizes.
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In addition, Kare says (paraphrasing here) they both have four icons set off with a graphic, and mix serif and sans serif fonts.
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"I have sold Turkish goods around the world and the easiest market is Iraq, " says Serif Egeli, a prominent Turkish businessman who has been travelling to the country for 40 years.
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Serifs are the little lines trailing from the edges of letter and symbols. (Sans-serif type, on the other hand, doesn't have them.) He likes ribbon cloth lanyards because, he says, they feel rich.
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Its web site is designed with the kind of coolly modernist sans-serif look that urban-planning nerds tend to like, and it includes all the trappings of an actual non-fake project: Mission statements, FAQs, press releases, 3D maps.
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There was a full page of text where some of them were non-serif characters, Helvetica, stuff like that and then a page of graph paper with grid lines, and pages with pictures and some other complex stuff and everybody had to print all six pages.
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