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Since March, the company has released a series of both new menu items and limited time offers.
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Using the easy-to-navigate menu system, users can choose from a series of preset scenario options which will automatically adjust the camera's settings in order to capture the perfect photo.
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Wendy's has benefited in part from weakness at Burger King, which analysts say has suffered in recent years from a series of management and ownership changes, a lack of menu development and an over-reliance on young adult customers at a time when high unemployment hit that market hard.
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The myTouch series also features the Genius Button, a capacitive key underneath the display that sits next to the menu, home and back keys.
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