Financial companies also use the service to do sentiment analysis that affects financial markets.
That is, through sentiment analysis we can understand what millions of people think about our products and brands.
FORBES: Dark Social 2: How A Big Assumption of Social Media Is Just Plain Wrong
Some of this requires what is called "sentiment analysis, " parsing the content for dimensions like sarcasm and humor.
Chris has helped with a couple of other sentiment analysis tasks that I thought would inform Forbes readers.
Sentiment analysis was one of the first steps capital markets took outside the realm of market data, said McGovern.
FORBES: Capital Markets Increase Their Demand for Unstructured Data, Big Data
Success requires good analytical processes, like sentiment analysis, influence scoring, and content categorization.
FORBES: Executive Profiles: Disruptive Tech Leaders In Social Business -- Randy Guard, SAS Institute
This is valuable information, because the fundamental goal of our sentiment analysis is to see where money is positioned.
But as the social web becomes more prolific it becomes clearer that automated sentiment analysis can easily come unstuck.
The most significant number his company sends out is the unemployement figures, but it also works on market sentiment analysis.
FORBES: Using News in Trading -- Strategies, Defense and Charlie Sheen?
The sentiment analysis sounded like fun, there was anxiety, fear, happy, sad and lots of NLP (natural language processing) derived moods.
FORBES: So Much For Mining Twitter Sentiment For Picking Stocks
Sentiment analysis is a commonly used tool for measuring what people are saying about a particular company or brand, but it has issues.
Sentiment analysis has evolved over the last five or six years into a process which makes it more reliable and consistent, he explained.
FORBES: Text Analytics Show Why Bellagio Underperforms Bally's
In addition, Pentaho Data Integration (PDI) can access unstructured, raw data such as tweets, do pattern matching, find the structure, and perform sentiment analysis.
FORBES: Ideas for Solving the 'Data' Problem First, the 'Big' Problem Second: The Pentaho Way
In addition, Attivio, like many of the traditional enterprise search vendors, can apply other analytical techniques such as sentiment analysis to the unstructured information.
First of all, the entity data and the sentiment analysis and other analysis techniques become part of the meta data for the unstructured data.
Going back 15 years text analysts have built their analytics software on the assumption that, at most, software gets about 20% of sentiment analysis wrong.
FORBES: Dark Social 2: How A Big Assumption of Social Media Is Just Plain Wrong
Now it is all about this new thing called sentiment analysis.
Separately, it looks at all the tweets about Barack Obama and Mitt Romney, runs a sentiment analysis on them, and compares this analysis to the baseline.
CNN: How do you feel about Romney and Obama? Ask the 'Twindex'
It is true that business unit-level implementations of Hadoop within marketing departments wanting to do customer sentiment analysis for example are showing up outside the boundaries of enterprise IT.
This includes the social context, with specific focus on aggregation and analysis of Social CRM, CRM, and social media content, in addition to behavioral analytics and sentiment analysis.
Our assumptions about sentiment analysis, however, may be fundamentally flawed.
FORBES: Dark Social 2: How A Big Assumption of Social Media Is Just Plain Wrong
But as with so many other technologies that get tested in the crucible of national politics, real-time sentiment analysis may get a shot at the mainstream after this election.
FORBES: Will Obama Get His Groove Back? New Technology May Tell You "When"
The initial uses are likely to be in things like Web page design (you increase the parts people are looking at, and rethink the others) or sentiment analysis in online marketing.
That Facebook is inferring Likes from the sharing of links, and, on top of that, not applying sentiment analysis to determine if those links are being shared for positive reasons, breaks these expectations.
FORBES: Facebook Graph Search Runs On Likes That Advertisers Have Already Paid For
This is the rationale behind sentiment analysis.
FORBES: Dark Social 2: How A Big Assumption of Social Media Is Just Plain Wrong
The financial services industry has not been at the leading edge of sentiment analysis the practice grew out of the public relations industry as a way for firms to determine how their image was working with the public.
The other Dark Social though is the fallibility of sentiment analysis and the question we have to ask is whether the 20% rule is at all appropriate now that people communicate in small bits of text rather than in blogs.
FORBES: Dark Social 2: How A Big Assumption of Social Media Is Just Plain Wrong
The use of commuter sentiment analysis tools has the potential to help cities and local transportation authorities define their priorities, planning and investments in the area of transportation by indicating accurately areas or routes that are particular points of frustration for commuters.
FORBES: New Cities Foundation Says Connected Drivers Are Less Stressed
In a recent article, Joseph Turian observes that crowdsourced labor is already being used by many companies to analyze and code retail-store surveillance footage for customer visitation patterns, or by ad and marketing agencies to perform granular sentiment analysis and do keyword research, writing, editing and tagging images.
FORBES: 7 'Half-Baked Ideas' on Where Cloud Will Take Us in 2013 and Beyond
应用推荐