He had recently started working as a senior marketing analyst with Calash Limited of Aberdeen.
Mike was previously a senior marketing executive at Intel where he learned the industry and met everyone in it.
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That was the conclusion from recent qualitative research involving 10 leading senior marketing executives in a series of in-depth interviews.
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Ms. JENNIFER ROTIGLIANO (Senior Marketing Director, CambridgeSide Galleria Mall): We're definitely seeing an uptick in international traffic in the mall.
The new OnLive is looking to hire great people for the business development team, as well as a senior marketing leader.
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The NPS managers are very senior Marketing Heads in the Business, so they are empowered to make radical changes when needed.
"The last millennium approach was 'let's treat all the patients and that is the biggest market, '" says Pfizer senior marketing director Alison Ayers.
"These other partners are still thinking through how to integrate Surface into their businesses, " says Kyle Warnick, a senior marketing communications manager for Microsoft.
Tamara Barber, a 33-year-old a senior marketing director at a Boston technology firm, says her family history has made her an advocate for her own health.
The entire senior marketing team would attend key industry events to hold meetings and enjoy the rich content of the sessions as a backdrop to their discussions.
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Penney, as another senior marketing executive leaves for greener pastures.
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For Expedia, the partnership with England's referees was primarily a matter of latching onto the Premier League's broad exposure in Asian markets, according to Andrew Warner, Expedia's senior marketing director for Europe, the Middle East and Africa.
Emails flew among Mondelez senior marketing leaders.
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Call it osmosis, but I learned a great deal just by surrounding myself with civic-minded thought leaders like Mary Anne Petrillo, Senior Marketing Manager Corporate Responsibility at Cisco, who taught me about using story-telling to amplify social impact.
Through surveys of senior marketing executives and consumers, as well as in-depth interviews with CMOs and leading experts on marketing trends, the research sought to better understand how consumers engage with brands and how marketers define and measure that engagement.
Dick Patton: The latter course may be more of a long game, but we believe it is the new path to executive leadership in marketing, as opposed to being a highly prized senior marketing specialist operating a level or two down.
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"These two new offerings are the result of Gateway's focus on the needs of distinct mobile customers, " said Ray Sawall, senior product marketing manager for Acer America.
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"This standard is now in place for all merchants globally who accept credit cards--no exceptions, " says Bill Bradley, senior industry marketing manager for Akamai Technologies in Cambridge, Mass.
Or come and pick nits on the copious data that Sybase senior product marketing director Dan Ortega plans to show to prove on how fast enterprise mobility is growing.
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"The PT-AE8000U is the ideal projector for home theater enthusiasts who enjoy customizing their settings, " said Scott Wellington, senior product marketing manager at Panasonic System Communications Company of North America.
My blog posts draw on my senior leadership roles marketing at Oracle, Akamai and a plethora of other tech firms as well as years as a keynote speaker helping senior marketers change their approach to marketing.
The consumer division of Compaq, the world's leading computer maker, is also working on a desktop machine that folds up "like a book, " keyboard and all, when out of use, says Franklin Sze, senior product marketing manager for Compaq's greater China division.
We were deep into the Great Recession, more businesses than not were scrambling to survive in the face of vastly changed fortunes, and it was more difficult than ever before to disabuse non-marketing senior management of their conviction that marketing is a cost center, not an investment.
Marino has also essentially rebuilt the entire executive team, hiring Greg Kearney, senior vice president of technology, Katrino Osio, senior vice president of marketing, and Julie Shumaker, senior vice president and general manager of media.
Neil McGovern, senior director of marketing, financial services industry, for Sybase, said he was surprised at the responses.
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From 2001 to 2008 she rose from assistant to the director to her current role as senior director of marketing.
"Saving space and reducing energy spending are key priorities for our customers" said Sally Wang, senior director product marketing, ViewSonic.
"You wouldn't give the same greeting card over and over, " says Anne Platt, Best Buy's senior director of marketing for gift cards.
"It's really difficult to predict what the future is going to bring, " says Gary Zenkel, senior VP of marketing and business development for NBC's Olympics coverage.
When the company uses the term Big Data, it is referring to unstructured data, data that falls outside market data feeds, said Neil McGovern, senior director of marketing for Sybase.
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