But detailed semantic indexing, which involves analyzing the meaning of every sentence in a page's text, is still a laborious process.

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It will be on the tools Google is using as it pushes its way to a semantic search world an approach to search based on searcher intent and the contextual meaning of terms.

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The exciting possibility of meaning-based advantages like these, according to Berkan and Pell, is that semantic algorithms won't just make keywordese obsolete--they could even become smart enough to pull searchers away from big players like Google and Yahoo!

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