Every year, Gran Turismo creator Kazunori Yamauchi travels to Las Vegas to attend the SEMA (Specialty Equipment Market Association) trade show.

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This "will enable operators worldwide to increase customer loyalty and grow network usage through SMS traffic, " said David Lloyd, director of Sema Telecoms Messaging, according to a company statement.

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West Coast Customs will have a substantive presence at the SEMA convention which opens on Nov. 1 and runs through Nov. 4, according to the Sacramento Bee.

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While it's no SEMA (the Specialty Equipment Market Association that throws a show for auto tuners at the the Las Vegas Convention Center each fall), CES continues to make a mark on the greater world of transportation, and 2013 will further that trend.

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