Insider trading rules were vague, and it was easy for a small circle of experts to sell a story and get others to bite.
If that is true, only a third of employees are creating a compelling story to help sell them as a candidate for their next job.
Mr Blair has a good story to tell - and to sell as a possible model for more struggling economies in the EU. But to do this, he must first find a new and more constructive tone when dealing with Britain's EU partners.
Every stock market cycle and every asset class bubble, people get sucked by a good story at the top and sell at the bottom in a panic.
What can a consultant with a great new book, or an academic author with a wonderful idea, or a novelist with a heartbreakingly beautiful story do to get in print, and sell a few books?
FORBES: Are You An Author? Or Thinking About It? Here's How To Survive The Publishing World Today
Universal Pictures is trying to sell a new take on a very old story.
To sell the Baccarat Residences, a 50-story glass condominium tower under construction across from the Museum of Modern Art in midtown Manhattan, a model set up in the building's showroom includes striking materials like lacquered ziricote-wood walls and a crackled bronze sculptural wall embedded with tiny pieces of glass made by a British artist.
Every few weeks since, seeming to coincide with a stock sell off, Hilsenrath writes another story promising an easing soon.
Ms Storey contacted publicist Max Clifford a few weeks later and arranged to sell her story.
BBC: Rio Ferdinand anger at Carly Storey Sunday Mirror story
All of that is a harder story to tell - and to sell to voters - because it's so much less visible.
Among the 1, 000 non-marketing folks, it was pretty obvious that they all want and enjoy a brand to proverbially pull up the chair and tell them a story as they are also attempting to sell them something.
Impact of the truth on business success: To be successful almost every organization needs to sell be it a product, a service, a story, or a promise.
The tabloids and weekly magazines will do ANYTHING to sell copies, and in this case they decided to run a false story, knowing they had absolutely no proof that it was real.
FORBES: InTouch Magazine to Kim Kardashian: Thank You for the PR!
"The Vera Wang brand does not sell her personal love story nor her marriage, but the soul of a New Yorker dedicated to offering women a luxury lifestyle brand, " said Leis, who is also a former director of marketing for Saks Fifth Avenue New York.
So he had his younger brothers Ezra and David, then teenagers, hawk some of his paintings. (In a second conversation David changes this story, insisting the motivation to sell was demand by dealers hot for Joe's artwork.) In any case, Milan was host to a burgeoning art scene, and the brothers found plenty of buyers.
Brown, it seems, will always have a place to tell his story and that will help him continue to sell music.
For long-term investors still waiting for the company to sell more subscriptions to wireless phones and satellite radio, it's probably a different story.
The authors tell a story of owners of a bakery, with an incredible niche product and market, who refused to sell their business to receive an incredible cash windfall.
FORBES: Tenet One of Eleven: Ethically Maximize Wealth by Guest Blogger Peter Milan
应用推荐