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With the entrance of the dot.com bubble and Gen X (and eventually Gen Y) came a much more instant gratification, self-oriented nature to the workforce.
FORBES: The Pros and Cons of Job Hopping
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The Stanford research confirms that women must sometimes be tough, self-promoting, competitive, goal oriented, commanding, self-assured and direct (masculine).
FORBES: Stanford Finds The Secret Switch For Women's Success!
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What used to be a high-touch (and high cost) unit in many organizations has now become automated, outsourced, and oriented towards self-service.
FORBES: What Happened to Human Resources?
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At other times, they must be soft, self-effacing, collaborative, process oriented, persuasive, unassuming, and indirect (feminine).
FORBES: Stanford Finds The Secret Switch For Women's Success!
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Ms. Brown, who died Monday at a Manhattan hospital at age 90, imagined the "Cosmo Girl" self-confident, sexy and career-oriented (and perhaps indifferent to children, as Ms. Brown professed to be).
WSJ: Cosmopolitan Editor Helen Gurley Brown Dies at Age 90