The technology of the moment is a software application called the "Sekai Camera, " developed for the iPhone by a tiny Japanese company called Tonchidot.

FORBES: Magazine Article

The parties at war: the make-believe nations of Star and Uran in Karubeki Sekai ("The World That Is Coming"), a futuristic epic by the late Japanese cartoonist Tezuka Osamu.

CNN: The War Mangas

The demo wowed the crowd: The idea is to link tags created by Sekai Camera users and others to items in the real world, using the global positioning system (GPS) location abilities of the iPhone.

FORBES: Magazine Article

Karubeki Sekai is an exception.

CNN: The War Mangas