• Can Apple have both the high-end and the mass audience through segmenting its products?

    FORBES: Pictures Of A Budget iPhone For The Chinese Market Leaked

  • A.s brought with them sophisticated, quantitative, attribute-based techniques for segmenting markets and assessing market potential.

    FORBES: Book Excerpt

  • Segmenting the execution roles into separate silos works against the Law of Culture.

    FORBES: We Have A Failure Of Management To Execute!

  • By segmenting the buckets by time of intended use, more risk-averse investors may feel more comfortable with a balanced portfolio.

    FORBES: A Bucket Strategy For Retirement Income

  • Effective customer selection requires segmenting a market based on the benefits that customers receive and perceive in the product or service.

    FORBES: How to Break Through a Growth Stall

  • Segmenting the data industry by industry, workers reported anywhere from 24.1% (other services, except public administration) to 41.6% (mining) incidence of short sleep duration.

    WSJ: Making a Business Case for Bedtime

  • Guys like Andrew are spending hours upon hours segmenting our responses.

    FORBES: What's The Killer App of The 2012 Election?

  • These techniques can significantly enhance the value that CMOs get out of their CRM data by segmenting customers based on shopping habits and practices and then identifying the solution that maximizes profitability.

    FORBES: CMO Challenge: Getting Value Out Of Data

  • One clear danger is that they may alienate customers, who will welcome better service but may be more doubtful about uses of the technology such as finely segmenting the market or targeting customers individually.

    ECONOMIST: Always-on people

  • Heineken will be able to provide product innovation, and it'll use Femsa's distribution channels to sell its global premium brands like Heineken Pilsener beer, Tiger and Star, and its know-how on segmenting a market into different target niches.

    FORBES: Magazine Article

  • Segmenting return on investment for various retail companies as high (11% and up), medium (between 4% and 10%) and low (less than 4%), there was little to no difference in the number of loyalty programs across each segment, the study found.

    FORBES: Loyalty Programs Lose Points With Shoppers

  • For those who've yet to give it a whirl, Babbel uses a mix of repetition, visual cues, spelling exercises and voice recognition, and it does a pretty stellar job of segmenting things into digestible lessons for those who only have five or ten minutes at a time to spare.

    ENGADGET

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