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We can use computers to analyze the language in these records and find word patterns that reveal deception, like whether a hotel review was written by someone who actually stayed at the hotel or not (take a look at the end of the TED talk to see if you can tell which hotel review is fake).
CNN: Social media make us more honest
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Although car rental companies now quote rates including taxes, sticker shock is not uncommon when you finally see that hotel or restaurant bill.
FORBES: 10 Cities With The Worst Taxes For Travelers
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If you book a room directly through a hotel, you can call to see if a lower rate is available.
WSJ: Summer Travel��Where the Deals Are ��and Aren't
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If you check in from the Westcliff Hotel in Johannesburg, you'll see this tip from CNN South Africa Correspondent Robyn Curnow: The bar has a wonderful view over the treetops of the suburbs, the Johannesburg skyline and, on a clear night, the blue rim of the Magaliesberg Mountains.
CNN: teams up with Foursquare for World Cup
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If you go into a hotel in Shanghai or Beijing, the business travelers you see are just as likely to be Germans as Americans.
FORBES: Stop Bashing China, Its Growth Will Make The U.S. Very Wealthy
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You see this every day in airports, restaurants, and hotel lobbies.
FORBES: An Expose on the Secrets of Guy Kawasaki's Success
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"If you go to a site of a hotel and see a map and 'how to get directions, ' that's likely provided by a completely different company, " Parenty said.
CNN: Cyber attacks touching celebrities, governments
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He has ambitions - you can see it from the newly cemented walls rising above his hotel.
BBC: Liberia's visionary entrepreneurs