Investors are investing their money in search of risk-adjusted returns, the same way as they would in a stock or bond.
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When you search for risk factors for cardiac disease, obesity or any number of ailments, you likely won't see "your job" listed in any medical manual.
Some people, of course, find cruder and less rational ways of protesting against the search for a risk-free life.
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After a painstaking search for new risk markers, the scientists studied 22, 000 men and found that those with high levels of C-reactive were three times as likely to get heart disease.
And, as Google expands beyond search, the risk is that the company will come to believe that its engineers can master any business, solve any problem, and that Google will lose its focus.
The action in the bond market suggests that many are tired of the very low yields, and are now willing to accept more risk in search of better returns.
And the consequent decision-making flaws included inadequate contingency planning, insufficient information search and biased assessments of risk, cost-benefits and moral implications.
She paid tribute to private helicopter pilots who began an "intense search for people at high risk" in the early hours after the quake.
After Hilton Head's fall to Union troops in 1861, the island's slaves were joined by hundreds more from surrounding areas who escaped, often at great risk, in search of freedom.
They are the modern day evolution of the gamblers, harlots, snake oil salesmen and con artists who followed the pioneers who settled the American west or the risk takers who search for gold in the hills.
Despite the best efforts of software developers to replace email as a way to collaborate, its benefits ease of use and widespread adoption continue to outweigh its costs and risks including vulnerability to spam and viruses, clunky search capabilities, and legal risk.
The catalyst for California's transformation was an influx of get-up-and-go risk-takers in search of riches.
Google thought it could outsource nearly the entire product solely for the search revenue but is now at risk.
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Rescuer German Vazquez Garcia told AP there was "a lot of risk" involved in the search.
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Google also has its own flight and hotel search product, which Kayak lists as a risk factor in the S-1.
Rather than handle the entire process in-house, more companies are turning to executive search or temp agencies to reduce both their risk and time required to find the right candidate.
The early adopter types that would be likely to specify their own defaults are also the kind most a risk for leaving the platform in search of more control of their experience, anyway.
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But you do have to design your search strategy to fit the hyper, pressurized, risk-taking culture.
ZestCash, which operates through a website people in need of a loan access, says it can charge less, perhaps 300%, by better economic modelling and better risk management, using Internet-type search of non-obviouis data.
The two companies aim to help gene researchers quickly sift through the massive amounts of DNA data and medical record information in search of crucial genetic variations that can increase the risk of everything from heart disease to diabetes.
Companies' risk managers are poring over their policies in search of something foul.
But does that pragmatic approach leave Google vulnerable to an innovative start-up willing to risk its fate on building meaning-based search from scratch?
He and others also tried to convince the American government that the risk from big meteorites justified a more comprehensive search for potential earth-hitters.
As private software companies compete to provide more genomic "findings" to a medical culture that is trained to search for diagnostic fire when they smell the smoke of disease risk, there are potential benefits.
The point is, when you apply for insurance, you would give the insurer the right to search your health and financial records and actuaries would be able to develop risk factors and apply premium pricing.
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Every time a new gene is linked to a disease, people will be able to search their genomes using their home PC to learn whether they are at risk and decide what, if anything, to do about it.
"Search as you might there is not enough evidence that there is any risk in allowing a person with gender identity to use a restroom of their choice, " said Claire Swinford, a Tucson resident who was born a man but identifies and dresses as a woman.
Search and discovery of rogue accounts via regular crawling of networks to identify brand risk and potential misrepresentation by outside parties.
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Who would risk capital, energy, and talent in building a new image search engine when Google presents Google Image Search results automatically?
Every time a new gene is linked to a disease, people will be able to search their genomes using their home personal computer to learn whether they are at risk so that they can decide what, if anything, to do about it.
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