For a real-world example of the effect of lower search costs, think of today's e-reader price wars.
In it, Coase argues that it makes sense to have resources on hand because there are transaction and search costs associated with procuring them on short notice.
The availability of this information via Google search will lower search costs for consumers and the expected bidding should increase competition and drive down travel costs for consumers.
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They also see search advertising as a better business than display, and tend not to buy Bartz's arguments that saving on search costs and increasing the number of Yahoo!
While companies are typically charged a certain sum every time a display appears, a search ad only costs an advertiser when it's clicked.
After decades roaming the world in search of lower costs, U.S. manufacturers are finding that factories at home can compete with China, India, Mexico and other low-cost countries.
So the movement of work abroad in search of lower labour costs is no longer confined to manufacturing but now also includes white-collar jobs, from computer programming to copywriting and back-office legal tasks.
While online advertising growth continues, there are significant benefits of scale in advertising platform economics, in capital costs for search index build-out, and in research and development, making this a time of industry consolidation and convergence.
Ruby Tuesday (RT) announced that net income declined in the most recent quarter, in part due to costs associated with the search for a new CEO.
Containerisation helped to promote globalisation by reducing the cost of shipping goods so sharply that manufacturers could afford to search the world for factories where costs were lowest.
It had relatively high labor costs, which encouraged the search for labor-saving innovations.
Although Google posed the move as a way to improve the quality of listings, merchants squawked that this would raise their costs to appear in shopping search results.
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The search for more workers, the employment agency costs, the training costs, all will have fallen.
Such a process upgrade could send Apple in search of a manufacturing partner with lower labor costs.
Companies that combine games, incentives and social networks to motivate people into adopting healthier lifestyles are proliferating, as employers search for ways to reduce their health care costs.
That awareness in combination with a difficult economy means that people will continue to search out ways to cut energy consumption, and costs.
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This bill also terminates troubled and massively over budget programs such as the Future Combat Systems, the Airborne Lasers, the Combat Search and Rescue helicopter, and a new presidential helicopter that costs nearly as much as Air Force One.
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Costs per redemption compare favorably to those from email, newspaper, paid search, and display media based on data from the Direct Marketing Association.
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Despite the best efforts of software developers to replace email as a way to collaborate, its benefits ease of use and widespread adoption continue to outweigh its costs and risks including vulnerability to spam and viruses, clunky search capabilities, and legal risk.
The internet accentuates this: a ticket that costs only a few dollars more may not show up on the first page of an online search.
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