Moreover, the company argues that given Iressa's mild side effects, why not give it to all lung cancer patients insearch of the one-tenth who will do well on it?
As with all online search technology, Zoom still suffers from garbage-in, garbage-out syndrome. (One out of those six results turned up a guy who lived in Florida.) Company searches can be even shoddier.
Add it all up, and the search advertising company once criticized for being a one-trick pony is becoming a force in display advertising that everyone else, from Facebook to Yahoo, has to contend with.