Montgomery and his partners run the screen about once a month, sometimes more if there are strong inflows from investors.

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The company works with 104 partners in 184 countries, which screen applicants for legitimacy and creditworthiness.

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Microsoft says the policy switch isn't meant to "encourage partners to regularly use a lower screen resolution", and it warns that such dimensions will be incompatible with Windows 8's split-screen feature, known as "snap".

ENGADGET

We're told that it will most likely be used on the back of color phones, much like the YotaPhone, but partners are welcome to get crazy on the front screen as well.

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With Siri, someone can inquire about what's playing in theaters nearby, navigate to that theater using Apple's Maps app and present the ticket stub from the lock screen, all invoking Apple's app working with its selected partners.

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The partners in BT Openworld will be offering services tailored for the high speed link that gives customers full screen video, high quality music downloads plus exclusive recordings and films.

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