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Under Mr Simons' scheme, which is being implemented in Nigeria and Ghana, a scratch-off panel on the packaging reveals a code which can be texted to a special number to verify that the drugs are genuine.
ECONOMIST: Beyond voice
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But for customers who want something truly special, 3x1 will create a one-off trouser completely from scratch.
FORBES: Magazine Article
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Scratch off those hard to find and expensive items like Wii gaming consoles and big flat-panel screens.
FORBES: Magazine Article
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During on-and-off negotiations, the NHL scrapped its preseason, all games through 2012 and threatened to scratch the entire season if a deal couldn't be reached.
CNN: NHL players finally set to return to ice after lockout