But Kevin Bankston, an attorney at the Internet free-speech advocacy group the Electronic Frontier Foundation, sees MyEdge as a healthy alternative to the usual angry-lawyer school of reputation management.
Prominent alumni play a role in determining the school's reputation, but even a school with a high number of CEOs to its credit does not necessarily look better for it.
Principals try to hush up crimes to avoid sullying the school's reputation.
Sir Peter Sutherland, chairman of the LSE's board of governors, said the programme created "unacceptable risks" for the school's reputation and the students involved.
The case has raised questions about Penn State's response to allegations, with some claiming the school put its reputation ahead of protecting potential child victims.
Applicants look at starting salaries or the percentage landing jobs before graduation, numbers that tell more about the school's reputation and the economy than the performance of alumni as managers.
The school's reputation as an NBA factory has become so ingrained that it's almost a self-fulfilling prophecy: Carolina continues to churn out top players because recruits know Carolina churns out pros.
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And a better one than the local U. She would be a coed from a school with a national reputation.
There is also the personal branding that happens when a young person attends a school with a strong reputation and alumni network.
In 2008, with full support from NBC Universal and personal support from her husband, she applied to Columbia Business School based on the reputation of their administration, student-body and marketing curriculum.
Like it or not, an important part of any college diploma is the reputation of the school that awards it.
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The institution is storied and expansive, inextricably associated with the reputation of the school and anyone who has passed through it.
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According to Keith Vaughn, Assistant Dean of MBA Admissions, this is partly to do with the location and reputation of the school in question.
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Regardless of the structural, administrative and disciplinary failures at Penn State, the central moral failing was that the school cared more about its reputation, its football team, and even Sandusky than about his victims.
One such battle unfolded at the Paddocks, a 240-acre subdivision near Cumming, a suburb near an interstate with a public school district that has a good reputation.
"It could enhance the reputation of the law school...as places that will produce new lawyers who have practical skills, " says Timothy Lloyd, a partner at Hogan Lovells and chair of its recruiting committee.
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In its revised plan, which Johns Hopkins made public in 2008, the university is trying to use its name and reputation as a research school to build up a cluster of different researchers in a dense environment.
The school has even tried to address its reputation as the most-expensive but without much visible success.
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To some extent, the shift is down to the recession, according to Dr Stuart Roper, a corporate reputation expert at Manchester Business School.
Nieuwenhuis, director of the Centre for Automotive Industry Research at Cardiff Business School, said Britain had a global reputation for building luxury cars.
"Large global brands realise there is a generic dislike of super brands, so they often like to appear smaller than they are to avoid negative publicity, " says Stuart Roper, a corporate reputation expert at Manchester Business School.
Some residents have accused outsiders of trying to ruin the reputation of the town's high school football team.
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Jonathan Hopkin of the London School of Economics says that Britain's good reputation is not entirely misplaced, but the lack of reliable measures makes it hard to be sure.
The controversy has shaken the city, with some residents accusing outsiders of trying to ruin the reputation of the town's high school football team, one of the few bright spots in the economically depressed community of 18, 000.
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But he had one exceptional skill he was an extraordinary public speaker and he first established a reputation as a teacher of public speaking at night school in New York's YMCAs.
Kostritzky burnished her reputation for having a gift with children at the School of American Ballet, the in-house school for the New York City Ballet, where she taught more than 300 students in 18 years.
The young producer's reputation for bare-bones, "old-school" production and rap styles earned him quick respect in the hip-hop community during the last six years.
Tim Draper, a Silicon Valley venture capitalist, has muddied his reputation on the right with a disastrous attempt to sponsor a school-vouchers initiative last year.
"I have a reputation for a night I don't even remember and the whole school knows, " she wrote in one Facebook message to a friend.
Rutgers president Robert Barchi announced the appointment Monday, just three days after Pernetti resigned in the wake of the scandal that has tarnished the university's reputation, caused donors to consider cutting off financial gifts and threatened the school with the possibility of being named in litigation after players were subject to bullying.
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