One such arbitrageur is Jeremy Schoemaker, a search marketing consultant and well-known Web denizen.
FORBES: Magazine Article
Web marketers following the scheme agree Schoemaker's estimates are in the ballpark.
FORBES: Bitten By The Google Spider
So Schoemaker says he sets his web pages to automatically display legitimate content to the Google spider, while giving other users the ad-filled arbitrage page.
Two years ago, Schoemaker says he was living on unemployment checks.
The more arbitrageurs like Schoemaker flourish, the more Google fumes.
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