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For a large company old scale economics mean they must sell, sell, sell and maintain corporate performance at double digit annual growth.
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We call that operating system elastic to signal the way that it breaks with the scale economics of the 20th and early 21st centuries.
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Among the likely winners in the fragmented and mostly small-scale fish producing industry are either suppliers to farmers or companies that can obtain economics of scale in ocean fishing.
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General and administrative costs have also defied expectations of economics of scale, hanging in at 15% of revenue.
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While online advertising growth continues, there are significant benefits of scale in advertising platform economics, in capital costs for search index build-out, and in research and development, making this a time of industry consolidation and convergence.
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While the residents of Samso can take advantage of their island's blustery weather, open spaces and low-population density to be carbon neutral, the success of wind energy on a global scale may come down to simple economics.
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Modern economics also emphasises the importance of dynamic gains, arising especially from the economies of scale that freer trade makes possible.
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