The average industry APEAL score increased by 3 index points from 2010, to 781 on a 1, 000-point scale, based on more than 90 vehicle attributes including mileage to comfort to roominess and everything in between.

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The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information and attention.

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Other bad news: The Davie Brown Index, a compilation of public surveys of celebrity perceptions assembled by marketing agency The Marketing Arm, rates A-Rod very low on attributes like trust and aspiration, even as he scores high on the awareness scale.

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