"You can't imagine the show without Ryan, " says Simon Fuller, creator of the show.
"It is all about a personalised service, " says Simon Numphud of the AA hotel guide.
Advertising reliably pulls in visitors, says Simon Anholt, who advises governments on their international image.
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"We have found several munitions-related items, " says Simon Bonnell, the senior project engineer at Nord Stream.
The German banks are at last starting to face facts, says Simon Harris at Oliver Wyman, a consultancy.
"We'll find a material we like and do everything wrong with it until something comes out right, " says Simon.
WSJ: The Wonder Twins of the Design World: Nikolai and Simon Haas | Designers
Behind this, says Simon Gaysford of London Economics, a consultancy, lie two things.
"There are no obvious neglected areas in picture frames any longer, " says Simon Edsor, a director of The Fine Art Society.
Fashion Week used to resemble a trade show more than a party, says Simon Doonan, creative ambassador-at-large for Barneys New York.
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"Certainly a 4 star in somewhere like Greece or Turkey I reckon would only be a 3 star in Spain, " says Simon.
Other fragments survive under Downing Street, says Simon Thurley of English Heritage.
Big data, big hype, says Simon Garland, chief strategist at Kx Systems, a specialist in high-performance databases and timeseries analysis widely used in finance.
Calder bought out his partner in 1991 after the two had a falling out, says Simon, who now runs YourMobile Group, a wireless entertainment company.
Asia's old guard is now "on notice that the game is no longer exclusively theirs, " says Simon Twiston Davies, chief executive of Kagan Asia Media.
"That's silly, " says Simon Cao, the chief technology guru at Avanex.
"I have invested in technology rather than rent, " says Simon, 49.
"The very first soccer whistles were made in 1884, " says Simon Topman, Acme's owner and a man with a clear passion for whistles and their history.
For the research on shift-working suggests that human beings are ill-adapted to working at night, says Simon Folkard, who studies shift-work from the University of Wales in Swansea.
More fundamentally, collecting small sums from millions of users is expensive, says Simon Levene of Accel Partners, a venture-capital firm that has investments in both Gameforge and Playfish.
"I've been trying to cover a cross section of stories that reveal different aspects of Russian life in the hope that the photographs represent Russia fairly, " says Simon.
"The silver lining is the shape of the profile of these projects, which is different than conventional ones, " says Simon Flowers, head of corporate analysis at Wood Mackenzie.
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"We're basing our work on a fashion model, " says Simon.
WSJ: The Wonder Twins of the Design World: Nikolai and Simon Haas | Designers
"A lot of people in the indie sector have a patronising view of people who shop in HMV, " says Simon Price, music critic for the Independent on Sunday.
"In many parts of the world governments and many industry sectors are rolling out legislature and regulations that are imposing greater obligations on IT departments, " says Simon Harriss of Accenture Consulting.
It should fall steadily next year, as this year's VAT and energy-price increases drop out of the annual rate, reaching the 2% target by December, says Simon Hayes of Barclays Capital.
"Clearly, HSBC is in investment phase in its corporate and investment banking business, " says Simon Price, a London-based analyst at JPMorgan Chase (nyse: JPM - news - people ).
"In Hong Kong the surprises will be on the positive side because the property market has recovered faster than most people anticipated, " says Simon Irwin, research director at Hong Kong-based Asia Equity.
"Just a few years ago, these countries were untouchables, " says Simon Mandel, who follows Central and Eastern European countries for Auerbach Grayson, a New York broker-dealer that specializes in emerging and frontier markets.
"Curzon's Bill reintroduced the idea of compulsion, the idea that was originally in Lubbock's act and had be taken out because it was considered intolerable, " says Simon Thurley, chief executive of English Heritage.
Four Seasons Hotels and Resorts now has spa suites in about 60% of its hotels and it is including them in all new properties, says Simon Casson, chairman of the company's Spa Task Force.
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