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Visually everything has been stripped down, with thin clean sans-serif fonts, large images and lots of soft grays.
ENGADGET: Myspace teases slick new revamp with minimalist flair (video)
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Serifs are the little lines trailing from the edges of letter and symbols. (Sans-serif type, on the other hand, doesn't have them.) He likes ribbon cloth lanyards because, he says, they feel rich.
WSJ: Conventional Wisdom: Nametags Say a Whole Lot About You
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Its web site is designed with the kind of coolly modernist sans-serif look that urban-planning nerds tend to like, and it includes all the trappings of an actual non-fake project: Mission statements, FAQs, press releases, 3D maps.
FORBES: 59th St. to LAX in six hours flat