By the time the questions extended to water why pour San Pellegrino and not the superior Lurisia?

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Aside from top sellers in chocolate and coffee, the company now controls a quarter of the U.S. market for bottled water, with brands like Poland Spring and San Pellegrino.

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In fact, the EWG report found that some of the best-known brands -- for example Whole Foods and San Pellegrino -- are the least likely to report where the water comes from and what it contains.

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If you told a publishing company CEO a decade ago that ten years later a quarter of their revenue would be coming from digital content, they would have probably snorted up some San Pellegrino with lemon, laughing.

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But it is worth at least a two night stay in the Winelands, which like Napa, is home to some of the best restaurants and small luxury inns in the country (and according to the acclaimed San Pellegrino list, in the entire world).

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