Traders credit Saltzman with persuading Lutnick (after seven months of pleading) to drop price improvement.
"We thought we were invincible because the low-carb trend seemed so solid, " says Saltzman, 36.
Ms. Saltzman narrowed her choice to Mr. Ford's confection in the week before the event.
WSJ: Ready for a Close-Up | Getting Dressed for the Academy Awards
"We had to open as many stores as we could before someone else came along, " says Saltzman.
"When we had the time and the resources to listen to our customers, we removed it, " Saltzman says.
When allegations of murder surfaced against her husband, Scott, Saltzman refused to accommodate the Peterson family at the hotel.
Ms. Saltzman shares what every stylist and actress knows: there is always more than one dress to begin with.
WSJ: Ready for a Close-Up | Getting Dressed for the Academy Awards
"I know Beverly Hills, I grew up there, " retorted an overly confident Saltzman, who expected a flood of diet-conscious denizens.
That same week Saltzman scouted for locations in Beverly Hills and came across a space two blocks from ritzy Rodeo Drive.
Saltzman called up two big suppliers of so-called natural foods in California and found out that they had some 1, 300 low-carb foods.
In June 2004 Lutnick hired the Bond Market Association's general counsel, Paul Saltzman, as chief operating officer, giving eSpeed a more reasonable public face.
The photographers, Paul Saltzman and Elliott Landy, were given unimpeded access to the two legendary rock acts - to the envy of the world's press.
Eight months after the launch of what seemed like a promising business, Brad Saltzman and Stephen Bikoff are scraping the bottom of their cracker barrel.
Next, Mr. Broccoli and co-producer Harry Saltzman turned to John Barry, a film composer who had seen some success with his John Barry Seven rock band.
Saltzman had to yank out his bestselling low-carb baked goods.
Saltzman's best chance to recoup his and his partners' original investment may be a line of gourmet low-carb frozen foods he plans to launch in January and distribute to large grocers.
Greg Saltzman, a professor at Albion College and a labor researcher at the University of Michigan, says the UAW had to make a painful choice - accept this VEBA or face the possibility that General Motors might declare bankruptcy.
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