According to Luc Bardin, group chief sales and marketing officer of top-tier sponsor BP, the biggest benefit is the association with such a powerful brand.

CNN: Chasing the gold dust of 'Brand Olympics'

Using an app, 3PD's customers will be able to look up how far away a delivery is from arriving, says Will O'Shea, chief sales and marketing officer.

WSJ: The Wait-Time Misery Index

Mr. Elop has shaken up a sales and marketing department, replacing Chief Operating Officer Jerri DeVard and two other executives after the Lumia launch.

WSJ: Nokia's Bad Call on Smartphones

Get comfortable with the guts of the operation by meeting not only with the vice president of sales or marketing but also the heads of manufacturing and the chief financial officer.

FORBES: Small Biz Bum Alert

Without giving details, Frito-Lay North America Chief Marketing Officer Ann Mukherjee said in a separate interview that Doritos Locos Tacos have also boosted sales volume for Frito-Lay, which supplies taco shells for Taco Bell.

WSJ: Doritos to roll out chips in 'Taco Bell' flavor