Long Island Assemblyman Joseph Saladino said the timing is wrong because businesses are trying to recover from Superstorm Sandy.

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"Images are more powerful than word-of-mouth, " says Mr. Saladino.

WSJ: Small Firms Say LinkedIn Works, Twitter Doesn't

World number one Dwight Phillips of the US won with a mark of 8.54m, but reigning world and Olympic champion Irving Saladino of Panama failed to record a legal jump in three attempts.

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Anthony Saladino, 30, founder of KitchenCabinetKings.com, an online cabinet distributor in New York, says one drawback to Twitter is that it can't support images as effectively as other outlets like Pinterest and Facebook, which makes it a hard sell for firms that rely on visuals to attract customers.

WSJ: Small Firms Say LinkedIn Works, Twitter Doesn't

Anthony Saladino, 30, founder of KitchenCabinetKings.com, an online cabinet distributor in New York, says one drawback to Twitter is that it can't support images as effectively as other outlets like Pinterest and Facebook, which makes it a hard sell for firms that rely on visuals to lure customers.

WSJ: Small Firms Say LinkedIn Works, Twitter Doesn't