"That's a good idea, " my mother said.

NPR: Chapter 1

"It was when someone talked to me about Bugsy Malone that the idea lit up in my head, " he said, with a reference to Alan Parker's 1976 musical gangster film which boasted a cast of child actors.

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He complimented me and my co-founder and said that he had been pitched by 7 or 8 other companies with a similar idea but this was the first time he actually heard from a team that understood the problem space and had a good solution.

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