Meanwhile, he grabbed an old thread-rolling machine out of a nearby factory and wired it to operate very slowly to let him observe exactly what was happening.

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When things went from bad to worse, the public-relations machine began rolling out releases, including love letters from Leo to Thailand.

CNN: POSTCARDS FROM THE BEACH

The hype machine is officially rolling as more details leak from the latest PSM article detailing how the PS3 will change the world upon it's launch later this year.

ENGADGET: Sony Playstation 3: Say goodbye to your Tivo, your iPod, your..........Xbox 360?

"We continue to believe that investor anxiety on Monsanto is misplaced as the company is not a cyclical stock but a technology growth machine that should keep rolling in 2009 and beyond, fueled by strong current product demand as well as an unrivaled pipeline, " said Robert Koort, an analyst at Goldman Sachs.

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But it also carries on the time-honored tradition of the Rolling Stones as a money-making machine.

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His weapon: a rolling, 3-foot-tall machine (think R2-D2 from Star Wars) called the Xenex that bathes hospital rooms with intense, millisecond pulses of ultraviolet light from a high-wattage strobe light.

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