With applications freed from legacy server environments, cloud-based collaboration platforms can more easily roll out mobile app versions of enterprise apps, while also adding in hooks for various types of social networking.

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The space of cloud services is quite different from the landscape of traditional hosting and roll-your-own data centers.

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Last week, the firm launched the official roll-up of their recent acquisitions of Buddy Media and Radian6 into an offering called Marketing Cloud.

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