Falling prices may discourage people from opening their wallets, but rock-bottom prices also encourage spending.
In Ryanair's case, Mr Koehler foresees 70% of its extra passengers coming from new demand created by rock-bottom prices.
It followed an upsurge of debate about the frequent sale of state-owned enterprises at rock-bottom prices to their managers.
At the same time, it's adding upscale goods to draw in a wider shopping audience interested in more than rock-bottom prices.
These can be produced exclusively for a supermarket chain at rock-bottom prices.
After World War II Lowe's became known hundreds of miles around for rock-bottom prices on nails, copper pipe and lumber by the railcar-load.
In a slumping economy, suppliers quoted rock-bottom prices not just manufacturers of steel, glass and scaffolding but also painters, sculptors and other artists seeking commissions.
Five months ago he could have snapped up an American hotel chain at rock-bottom prices, as investors fretted about an oversupply of rooms and disappointing profits.
Although higher yields are hardly an attraction to western farmers faced with food surpluses and rock-bottom prices, the prospect of lower chemical costs through fewer applications of pesticides is more enticing.
But they had customers and a distribution setup, so they began offering a full line of computers and accessories on the same basis: rock-bottom prices made possible by keeping costs low.
They bought pieces directly from artists for rock-bottom prices.
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But they did have customers and a distribution setup, so they began offering a full line of computers and accessories on the same basis: rock-bottom prices made possible by keeping costs low.
Wal-Mart already lures plenty of customers to its stores through rock-bottom prices for groceries, but wants them to toss more items such as clothes and household goods into their shopping carts before heading for the till.
Gas does now contribute 35% to power generation, but rock-bottom prices and a sniffiness about gas as oil's poor relation mean that exploiting its bounty (Saudi Arabia apparently has the world's fifth-largest gas reserves) has proven hard.
Over the past few months, cash strapped Chesapeake Energy has faced several headwinds as its leadership team misgoverned and aggravated the operations already marred by rock-bottom gas prices.
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Rock-bottom gas prices are already fueling a surge of new manufacturing activity in the U.S. Consumers, from big utilities to condo buildings in New York, are also converting to burning the cheap new gas.
Herzfeld Advisors purchased high-yield and loan participation closed-end funds at discounts of more than 30.0%, because the prices hit rock-bottom during intraday trading, said Gondor.
Retailers have attempted to cope with this customer power shift by offering rock bottom prices in order to ring up much-needed sales.
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"The economy still faces powerful contractionary forces in the shape of widespread recession abroad, and at home falling house prices and stock markets, blunted monetary policy as banks constrain lending and rock-bottom business and consumer confidence, " says Andrew Smith, chief economist at KPMG.
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