Actors like Robert Downey Jr. and Gwyneth Paltrow even got involved, providing their likenesses.
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Previous recipients of the award include Martin Scorsese, Sandra Bullock and Robert Downey Jr.
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After a disjointed second outing, the movie is leaning heavily on the talents of Robert Downey Jr.
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Reportedly, Robert Downey Jr. and Johnny Depp turned down the role, and either might have played him with more aplomb.
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The reality, though, is that while Newton was absolutely brilliant, he was a narcissist that would put Robert Downey, Jr.
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Robert Downey Jr. spoke of his fascination with Chinese culture during a promotional tour for the film in Beijing last month.
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Other guests included Barbra Streisand, Robert Downey, Jack Black, Billy Crystal, Tobey Maguire, Salma Hayek and fashion designer Diane Von Furstenberg.
Some blame Hollywood for the increase of young heroin addicts, citing use by actors including Christian Slater and Robert Downey Jr.
Disney (which now owns Marvel, the company behind Iron Man) can thank Robert Downey, Jr. for a big chunk of that success.
From Robert Downey Jr. to Courtney Love to the more recent Lindsay Lohan, underwriting companies have long been feasting on Hollywood's wayward.
Notable clients: Britney Spears, Ben Affleck, Matthew Perry and Robert Downey Jr.
"Iron Man 2" (May 7): With a cast like Robert Downey Jr.
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Directed by Guy Ritchie and starring (most notably) Robert Downey Jr. the trailer is, dare I say it, live action done right.
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Arnold Schwarzenegger, Sylvester Stallone, Peter Jackson, Matt Damon, Robert Downey, Jr.
Hollywood stars attending the event include Barbra Streisand, Robert Downey Jr.
The role will also make Hemsworth an important part of the upcoming Avengers flick, where he'll have to hold his own against Iron Man's Robert Downey Jr.
The most suggestive scene comes within the first ten minutes, when a young doctor named Merivel (Robert Downey, Jr.) places his hand on the beating heart of a living man.
After a series of indie flicks and some time off to play mom, Paltrow scored big with her leading lady role opposite Robert Downey Jr. in the summer blockbuster Iron Man.
With Sally Field as the American Sweetheart who turns into the Queen of Misery, Whoopi Goldberg as her best friend and head writer, Cathy Moriarty as her rival, Robert Downey, Jr.
The release of Iron Man 2, which stars Robert Downey Jr. along with a number of other stars, comes before Disney is scheduled to release its first quarter results on Tuesday.
So Captain America needed to be someone we could all believe Robert Downey, Jr. would respect and defer to, and someone the God of Thunder would prefer to follow rather than lead.
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Geek-tastic director Joss Whedon confirmed that he will be spearheading the superhero film, which features a slew of Marvel characters including Iron Man (Robert Downey, Jr.) and Nick Fury (Samuel L. Jackson).
He even suggested that actor Robert Downey Jr would make a better choice next year as his acceptance speech for Sherlock Holmes was the "only real display of comedy chops" at the ceremony.
Robert Downey Jr. urged the crowd at the American Cinematheque award ceremony to forgive the embattled actor and move past the ugliness that has plagued his personal life and career in recent years.
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Then of course, there's Kirk Lazarus (Robert Downey Jr. in a knockout performance), a pompous multi-Oscar winner who is always eager to show audiences just how far he'll go for the sake of art.
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