We'll hear too far, too risky, too driven by cost cutting from those afraid of the implications of those decisions for their parents, their children, themselves.
An increase in prices to pass the cost pressure to customers will be too risky in current scenario as it can lead to loss in market share which may further deteriorate the situation.
While this fundamentally conservative approach avoids risky investment, it arguably comes with a significant opportunity cost ( a key lesson of the 2012 Presidential campaign): a missed chance to take advantage of technologies already available and to gain expertise in navigating this important, emerging space.
Iomega hopes customers will look beyond the higher price tag for the players and focus instead on the lower cost of the disks, but that's a risky proposition.
But investing in single company shares can be risky, instead Fiona's parents should look at investment trusts which are a low cost way of investing into a basket of shares.
This dramatically increased the cost of the bank bailout and exacerbated moral hazard since investors are more willing to make inefficient and risky choices if they think governments will cover their losses.