The film was to be a hybrid of three stories: a documentary about the Rio carnival, the fable of a boy and a bull, and the dramatized account of a protest, in which four Brazilian fishermen sailed along the coast to Rio to demand justice from the President.
Now, one of my earliest impressions of Brazil was a movie I saw with my mother as a very young child, a movie called Black Orpheus, that is set in the favelas of Rio during Carnival.
The bicheiros, as the numbers mafia was called, came out of the shadows once a year to sponsor Rio's carnival, laundering their profits and reputations.
And rather than making a brief stop in a different port each day, The World will follow a more leisurely itinerary, visiting Cannes for the film festival, cruising down to Rio for the carnival and so on.
Rio and London carnival artists collaborated for the Hackney One Carnival to welcome the Olympic Torch Relay, screenings of restored Hitchcock films at east London venues and a fantastic program of theater, dance and outdoor events at the Barbican and with the Create festival.
Imagine catching all the sights during a tour of London on a double-decker bus or exploring the streets of Rio de Janeiro during Carnival.
But there are also efforts to restore the lifestyle of Carnival in Rio, a tradition of street culture and music, rather than just an annual bonanza, and connecting Rio's favelas closer to its beaches through cable cars.
As Rio de Janeiro's carnival gets under way, its oldest street parade has drawn an estimated 1.5m revellers.
BBC: Thousands of carnival revellers on a Rio de Janeiro street
Secondary regions like Bahia are now rivaling Rio for visitors reveling in Carnival culture, while Pernambuco's capital Recife is attracting innovative industries to relocate.
The largo is an important meeting point for some of Rio's best-loved carnival street parades.
Imagining Rio without samba is to picture the tropical city without carnival, without its famous samba schools and parades, to erase the country's most vibrant nightlife district and its best-loved musicians from past and present.
There is a run on mouthwash in Salvador, where kissing as many people as possible has become as traditional a Carnival pastime as watching the fierce competition between samba schools in Rio de Janeiro.
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As Mardi Gras revelers struggled to lift the battered spirits of New Orleans, Rio de Janeiro secured its reputation as the most decadent place to be for Carnival.
Niemeyer hired proper seamstresses, most of them women from Rio's "favela" hillside slums who worked for samba schools, stitching extravagant Carnival costumes.
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