Indeed, our legal system has long recognized that we all have a "right of publicity, " which means that we each have the right to control the use of our name, image and likeness.

CNN: In defense of Justin Bieber

Entrants further grant Sponsor the right to use and publish their proper name and state of residence online, in print and any other media in connection with this contest.

WSJ: Blindfold Brackets 2013: Official Rules