Unlike other fanmakers, Ridings doesn't force showrooms to stock up on inventory they don't need.

FORBES: Staying cool

To compete against bigger and better-known brands like Casablanca, Ridings, 49, has to offer his stores a better deal.

FORBES: Staying Cool

American Ridings shot an impressive round of 66, including seven birdies, to move into second place.

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He duly putted the birdie on Saturday morning before bogeying the 18th to lead America's Tag Ridings by four.

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To compete against bigger and better-known brands such as Casablanca, Ridings, 49, has to offer his stores a better deal.

FORBES: Staying cool

In order not to lose the loyalty of his original retailers, Ridings won't sell his best fans at these giant stores.

FORBES: Staying cool

Ridings' unshaken philosophy: The best way for a manufacturer to do well is to make sure your retailers do even better.

FORBES: Staying cool

Ridings works to keep retailers happy in both lean times and fat.

FORBES: Staying cool

Reports both before and after the general election of May 2011, in which Stephen Harper's Conservatives won a majority, claimed that supporters of opposition parties in at least four ridings (constituencies) were directed to the wrong polling station by a recorded phone message, purporting to come from the electoral authority.

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