Being hidden away down a side street probably helped 1960s throwback Flash Flash survive intact through the decades when aloof minimalism dictated restaurant design, and resembling an orbiting tortilleria from Kubrick's 2001 wasn't a bankable look.
Run by former architect NuNu, this restaurant is as much about design as food.
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The industrial interior design in the airy restaurant pays respect to its neighbor, the Massachusetts Institute of Technology, while rustic elements such as reclaimed barn boards and a two-sided fireplace keep it welcoming.
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Other groups are certainly involved in the relief effort, and are mobilising through social media and the web - among them Rockaway Relief, which describes its members as "local New Yorkers working in tech, design, fashion, restaurant, entertainment and hospitality".
Set in a Milanese palazzo (a grand public building) north of the city centre, the concept is a winning combination of a three-room hotel, art gallery, design boutique and cafe-restaurant, and Sozzani has since replicated its success in Tokyo and Seoul.
The kitchen design is the same in every restaurant, he explained.
Every month for the next nine months, the restaurant will completely change up its food, drinks, design, logo and soundtrack.
The design also includes new exhibition spaces, shops, a restaurant and educational facilities.
It has its own theatrical touches, such as a performance space and a restaurant with the kitchen in the centre, and an airy open design with earthy elements such as old timber beams incorporated within the modern architecture.
This movement now makes U.S. landfall in Williamsburg (which has been trendy even longer than Scandinavia), in the shape of Aska, a small restaurant and bar in a space that also encompasses an art-and-design studio.
Denmark's Kvadrat, whose colorful woolen fabric often has a rich textural quality, can be found upholstering furniture of Fritz Hansen, the country's prestige design label, and decorating the windows of Noma, the celebrated Copenhagen restaurant.
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