One artifact here is a one-minute spot he made in 1967 for Schrafft's: In swirling colors it touts the luscious appeal of the chain restaurant's ice-cream sundaes.
Born as an ice-cream parlor in Cubao in 1975, Jollibee is now the largest restaurant group in the Philippines, with 746 branches, according to company statistics.
When he finds out the restaurant has his favorite dessert, chocolate ice cream, he digs into it with as much relish as if Miami-Dade had just started counting again.