The Ministry of Education has supported a resurgence of Confucian studies, which promote respect for the elders.

CNN: As enriched China ages, families strained

But the best way to reach China's older generation, as most local companies and, increasingly, many foreign ones are starting to realise, may be indirectly, by appealing to the Confucian values of respect for family elders.

ECONOMIST: Business in China: China's golden oldies | The

Aboriginal culture is based on respect, and Aboriginal Elders are seen as the spiritual leaders of their Indigenous communities.

BBC: A festival of firsts in Sydney

Before long he caught the eye of the provincial party boss and was sent for theoretical training at the Central Party School in Beijing, where he learned proper respect for party elders.

CNN: A MAN FOR ALL SEASONS