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Ms. Resler says loud events won't be allowed to go later than 8 p.m.
WSJ: Backyard Timeshare on the Lower East Side to Open Aug. 1
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Ms. Resler and Ms. Kavanagh had hoped to open Timeshare Backyard in time for July, but finding the right space took longer than expected.
WSJ: Backyard Timeshare on the Lower East Side to Open Aug. 1
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The idea began as a joke amid February's ice storms, as Jacqui Kavanagh and Jessica Resler, the agency's two principals, longed for warmer days out of doors.
WSJ: Backyard Timeshare on the Lower East Side to Open Aug. 1
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Then Ms. Resler, 32 years old, and Ms. Kavanagh, 24, met Sion Misrahi, a Lower East Side real-estate deal maker and founder of the neighborhood's Business Improvement District.
WSJ: Backyard Timeshare on the Lower East Side to Open Aug. 1
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"By August, a lot of people have exhausted their getting-out-of-town budgets and they just want to find a way to get away within the city, " Ms. Resler said.
WSJ: Backyard Timeshare on the Lower East Side to Open Aug. 1
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Ms. Resler grew up in the more urban milieu of Seattle but had a backyard that she describes as the perfect staging ground for a neighborhood water balloon fight.
WSJ: Backyard Timeshare on the Lower East Side to Open Aug. 1