The business model differs from that of traditional video rental stores that typically let customers pick movies from an available physical library of titles.
His view of books and libraries as cornerstones of civilization and communities inspired "Fahrenheit 451, " which Mr. Bradbury wrote on a rental typewriter in the basement of a University of California, Los Angeles library.
Netflix Inc. is the largest online movie rental subscription service in the U.S. providing subscribers access to a comprehensive library of more than 18, 000 movie, television and other filmed entertainment titles.