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Businesses know how important this is, and rely on their brand strategy to convey meaning and impact in the shortest time possible, driven to do this by an Internet society short on time and shorter of attention.
FORBES: How To Brand Yourself On A Small Budget
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It's no wonder why generations of families continue to rely on the RCA brand for their home entertainment and lifestyle.
ENGADGET: RCA Mobile TV Tablet combines DTV with Dyle, arrives this spring for $299
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So rather than spending my time clipping coupons, trying to find deals on the products I typically buy or accepting brand substitutions, I rely almost completely on scanning my store loyalty card for delivering discounts.
FORBES: Individualized Coupons Aid Price Discrimination
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While Facebook remains a relevant channel for user acquisition, enterprises rely on their own communities to drive sales, brand advocacy, social sharing and community ideation.
FORBES: Community Beyond Facebook: Making Every Brand Social
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Companies wanting to correctly identify the right influencers within their target audience (for brand advocacy or whatever strategic reasons) cannot and must not rely on Klout.
FORBES: Connect
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For retail banks, which rely heavily on customers' inertia, branding is usually of a more defensive nature: a good brand keeps customers and might help banks to flog more products to them.
ECONOMIST: Banks are trying to develop better brands. About time too