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Christchurch City Council recently released an ambitious plan aimed at relaunching the central city.
BBC: Christchurch businesses still hit a year after quake
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More rare is actually relaunching the compound as a new drug--as Lilly has done with Sarafem.
FORBES: Lilly Gives Away Prozac, Makes Money
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At the age of 102 Mr Dawson the scholar gained fresh attention by relaunching himself as an author.
ECONOMIST: George Dawson
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But he called for a relaunching of the Euro-Atlantic relationship and said Europe must continue to work with its US partners.
BBC: NEWS | Europe | EU endorses damning report on CIA
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The business is highly competitive, even more so since Disney spent a lot of money relaunching InfoSeek as Go last month.
ECONOMIST: Do they have anything in common?
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This fall, chef Michael Antonorsi and his brother Richard are relaunching their collection of 10 chocolate bars with new packaging and streamlined distribution.
FORBES: How A California Chocolatier Is Going National
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We are relaunching the company that originally incubated Twitter with a high level of commitment to making a difference and developing products that matter.
FORBES: Biz Stone Steps Down From Twitter, Re-Starts Obvious Corp.
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Relaunching the T-Mobile brand on the U.S. market and significantly enlarging the sales network in the country are important steps in implementing the strategy.
FORBES: T-Mobile Q1 Profits Increase Amid MetroPCS Merger Rumors
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Diddy is relaunching his real-life music career by forming a new group called Diddy - Dirty Money, who release their new single Hello Good Morning on Monday.
BBC: Diddy backs UK hip-hop invasion
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Now, after enlisting help from auto dealers, manufacturers and other industry leaders, Painter is relaunching TrueCar.com with a more conciliatory approach that he says balances the interests of dealers and consumers.
FORBES: TrueCar.com Founder Gets A Do-Over After Almost Killing His Company
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But relaunching Pepsi was no simple task.
FORBES: The Beer Baron
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"Most papers relaunch from a position of weakness - that's why they're relaunching, " remarked Piers Morgan when he relaunched the Daily Mirror in the spring of 2002, only to be sacked two years later over the hoax pictures his paper carried of troops of the Queen's Lancashire Regiment supposedly torturing Iraqi prisoners.
BBC: "I think it's great, and it leaves more room on the counter."