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The experience got me thinking more deeply about the relationship between buyers and sellers.
FORBES: Are Buyers and Sellers Adversaries? 10 Sure Tips To Win Sales
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The key to establishing an effective relationship with potential buyers is quick and even instant access to mobile messaging services embedded directly within apps.
FORBES: How Instant Mobile Commerce Will Disrupt The Way You Do Business
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Most sellers are product-feature obsessed while their Fortune 100 buyers are relationship focused.
FORBES: Four Things Fortune 100 Buyers Wished You Did
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The story of business over the last two centuries can be seen as the evolution of the relationship between sellers and buyers.
FORBES: The Age of Big Data
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It also sheds light on the complex psychological three-way relationship between auctioneers, sellers and buyers.
ECONOMIST: Sugaring the pill at this week��s auctions
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Some states also allow seller's agents to provide limited services, such as showing a house, to unrepresented buyers, without creating an agency relationship.
WSJ: Dual Agency: Buyer Beware?--WSJ House Talk
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Buyers are contacting sales to establish a relationship, test their chemistry and see if they can trust the vendor.
FORBES: Sales and Marketing Alignment Begins with the Customer
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Buyers and suppliers who have no binding relationship, by contrast, and who stick to standard legal tenders without reference to current difficult market conditions, could find themselves in a new realm of uncharted territory with little trust.
WSJ: United They'll Stand
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In-house reps exist because there is a mutually beneficial financial relationship, the lender has unrestricted access to agents and buyers, and the real estate company is compensated by the lender.
FORBES: A Look Behind The Curtain: How To Choose A Mortgage Lender
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When all efforts to remediate dissatisfaction with outsourcing performance fail, buyers may have no choice but to terminate the relationship.
FORBES: Irreconcilable Differences: When To End An Outsourcing Deal