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In fact, relationship-based marketing was the only technique that business owners had before they could spread the word to broader audiences through print, then radio, then TV, then the Web, and now through social networks.
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Chris Malone is chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
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This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
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