Can we refine the results (back to the first question)?

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The fact that Google dominates the search business just reflects the economies of scale that come from processing billions of consumer information requests a day and using those queries to better refine search results.

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You can then customize the suggestions based on your level of interest in various categories (like nature or culture), and then you can refine the results further by telling the site you are only interested in animal attractions and parks.

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Last January, Wikipedia founder Jimmy Wales launched a search engine called Wikia Search, a purported "Google-killer" that aimed to edit and refine search results with the same methods that have made Wikipedia a Web phenomenon--the contributions of thousands of volunteers.

FORBES

There's a side bar of drop-downs to refine the search further -- you can narrow the results by gender, categories, interests, etc.

ENGADGET

The process I have described setting clear goals, choosing an approach, measuring results, and then using those measurements to continually refine our approach helps us to deliver tools and services to everybody who will benefit, be they students in the U.S. or mothers in Africa.

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And I've asked people to lead forums in their own communities -- sending the results to me -- so we are hearing as many voices as possible as we refine our proposals.

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