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However, according to regulations, they are only held to suitability standards when it comes to recommending products to clients.
FORBES: Little Guy Still Ripe For Broker Abuse
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In addition, certain UBS registered representatives allegedly did not have an adequate understanding of Non-Traditional ETFs before recommending these products to retail brokerage customers.
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We advise companies to make a concerted effort to identify those customers who are the most valuable as promoters of your business people who are well connected to others, who have a passion for sharing and recommending your products and services, and who are willing to suggest to you new prospects for your business.
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They are setting the agenda, leading the Social media agency conversation, sharing their views, recommending the best products and deciding whether brands are successful or not.
FORBES: Why Consumer-to-Consumer Communication Wins
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Mrs Amey-Obeng explained that, once her clinic was running, she realised that the imported products they were recommending often proved too expensive for their clients.
BBC: Africa