And at the top end, real stars are reaping the rewards as never before.
They took huge risks, and they are now reaping the rewards, and you want that to happen.
After years of regulatory struggles and stops and starts, Gilead is reaping the rewards of its bet on viruses.
If so, they are merely reaping the rewards of an Australian success story.
Promotion motivation is about getting ahead, maximizing your potential, and reaping the rewards.
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But now it is reaping the rewards: its share price has risen by 20% this year while most rivals' have slumped.
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Capitalism has lifted the world out of poverty because it gives people a chance to get rich by creating value and reaping the rewards.
It could have broken him, but for the last six months he has worked his socks off in Kenya and the 25-year-old is reaping the rewards.
Following these basic steps can take you from simply saying "We need to be more strategic" to actually doing so and reaping the rewards that follow.
Just where we would expect it to be if it really is those capable of competing on the international stage who are reaping the rewards of globalisation.
By contrast, lucky (Democrat) Bill Clinton happily rode the great bull market of the 1990s, essentially reaping the rewards of the reforms made by Ronald Reagan a decade earlier.
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Nevertheless, the opportunity remains wide open and leaders like Mr. Swad are reaping the rewards of early investment, in his case with constant expansion of his franchises throughout the United States.
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Furthermore it is important to remember that the receiver has limits, and the businesses that stay within those limits will be the ones reaping the rewards of the social media revolution.
It may be a small part of RBS's vast balance sheet, but it's another test of whether this emerging Asian giant is willing to pay the price of globalisation while its outward-looking businesses are reaping the rewards.
Beyond monetary considerations and administrative stability, Ghana is also reaping the rewards of years of investment in youth football which has produced players like Essien and Muntari -- and now new kid on the block Adiyiah and others.
If this is standard practice, then is it any wonder why the smaller labels, and ergo the smaller bands, are up in arms at the lack of revenue and the sight of other people reaping the rewards of their hard work?
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So, with growing demand for gasoline and other refined-oil products driving the prices and profits for all refiners upward, and with companies like Valero reaping the rewards of a widening price gap between sour and sweet on the upstream side, sour refiners like Valero are going to continue their monster returns.
The first bunch which has included Robert Feldman of Morgan Stanley reckons that the economy has recovered over the past few years largely because Mr Koizumi has done such a good job reforming it: he has pushed to privatise roads, fix the banks, cut public-works spending and free up market forces, according to this view, and Japan has been reaping the rewards.
Meanwhile, the more-recent arrivals do most of the work in the factories without reaping the same rewards.
Not so another entertainer: Lolo Jones, the gorgeous American Olympic track and field star who has found herself under attack for supposedly reaping rewards incommensurate with her achievements.
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If Home takes off, Facebook will be piggybacking on the large sums of money that Google has spent developing, maintaining, and promoting Android and perhaps someday reaping more rewards than Google.
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