One catalyst driving the push is the proliferation of social media mining tools, which allow companies to test and tweak new go-to-market strategies in realtime and without the need for an actual focus group.
When combined with sophisticated analytic and financial control engines powered by companies such as Cloudability and Cloudyn that allow IT to monitor and develop strategies for Continuous Improvement and real-time redistribution of resources and spend, 2013 will be the year that the Cloud pays off.
Since we trade in real-time and market participants want value added now, I put together the buy points and strategies of the past few weeks along with a new one if you want to be involved in what can be another big run in the fourth quarter.