Some of the major challenges include fusing sensor data with mapping, imagery and other real-time display systems, according to the report.
Other TV functions built into the device creating a one of a kind viewing experience include real-time signal strength display, on-screen program information display and digital closed captioning.
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This is made possible by Real-Time-Bidding technology that enables online display ads to be auctioned off in real time.
Real-time bidding for online display is more efficient from a pricing standpoint, said Bob Arnold, Kellogg's associate director of digital strategy.
The size of the game terrain would normally be limited by available system resources, since just the contours of a single map can weigh up to 128MB -- too burdensome for most systems to store, process and display in real-time.
He used a large marquee purchased from Craigslist to display real-time election results throughout the evening.
At the flick of a switch, the screens display real-time connected data like recent Foursquare check-ins, weather, Facebook likes and Instagrams, along with team stats and facts and more for each individual stadium at once.
Equally interesting is a separate, though related, piece of news, but which has gained far less attention: the league is directing its 32 clubs to display real-time fantasy football statistics at all games during 2011 season.
At the flick of of its switches, the screens display real-time connected data like recent foursquare check-ins, weather, Facebook Likes and Instagrams, along with team stats and facts and more for each individual stadium at once.
Forrester Research estimates that real-time bidding will constitute 18% of the online display-ad market this year, up from 13% last year.
Most can display both real-time and average mpg, along with other pertinent information.
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Live Screenshot Widgets in arcplan can display important metrics with real-time data, similar to what Microsoft is doing with its live tiles, but with graphics.
While investors have focused on mobile, which is, the next frontier, developing a solid display advertising platform, and one that incorporates real-time bidding is key to success on this front.
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The largest social network has recently released some data on how its advertising platform for real-time bidding will deliver for advertisers, helping to rake in some money as it battles Google for display dominance in the web.
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But if their effervescent display in Durban is anything to go by, the three-time champions could be real contenders for the title come 11 July.
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