At the same time, a reading on manufacturing activity in the Richmond region is due out.
The Institute for Supply Management said its reading of factory activity rose to 53.1, its best score since April.
In U.S. economic news, a reading on manufacturing activity in the Dallas region in March rose from a month earlier.
The study suggests high levels of access to mobile phones, computers and tablet devices now mean that reading is an activity more likely to be on screen than on the printed page.
Driven by a better than expected reading on manufacturing activity from the Chicago PMI in the U.S., as well as continued relief that the debt crisis in Greece has been at least temporarily defused, U.S. and world stocks shot higher again on Thursday.
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The Chicago purchasing managers index startled markets on November 27th by surging from 45.9 in October to 54.3 in November. (Any reading over 50 suggests that manufacturing activity is expanding, while a reading of less than 50 suggests recession.) Unfortunately, the equivalent national numbers, released on December 2nd, showed a less perky jump from 48.5 in October to 49.2 in November, leaving it in recession for the third consecutive month (see chart).
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After the programme, those enrolled showed enhanced brain activity while reading.
Again, transferring a traditional activity of reading with your children from a physical book to duplicating that experience digitally, complete with touch, topped with interactivity with the page, words and sound.
Given that reading is a fairly complex activity, MRI-Crit seems fairly unpromising.
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This activity is followed by reading and writing activities on the topic.
No activity, be it reading a movie review or listening to a Rihanna song, is too small or ephemeral for the disposable-by-design Ticker.
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In remaining above the midpoint of 50 for the fourth consecutive month, the reading still signalled an expansion in activity but at a slightly reduced pace.
Social Experience: Reading has traditionally been a solitary activity, which may explain the growing appeal of blog-reporting over traditional newspapers: through comments and follow-up posts, the text talks back.
And, intriguingly, the only thing that triggered limbic activity in either group was reading the happy story.
Analysts said they were expecting a slightly bigger jump in activity and am official PMI reading of 51.
Yet they believe something like reading or sewing is a much better activity?
Reading books is the No. 2 activity by hours consumed, after watching television.
Another reading of sentiment comes from the option activity.
The new data from Sageworks comes as the latest reading on U.S. manufacturing activity showed that the sector continued to grow only modestly in August as increased domestic new orders were partly offset by another drop in new export orders.
The PMI is a key indicator of the activity in the sector and a reading above 50 shows expansion.
After the strongest January gains in more than a decade, "people have expectations for a pullback, but there's still a lot of strength behind this market, " said Robert Pavlik, chief market strategist at Banyan Partners, though he cautioned against reading too much into Friday's trading activity.
The March infrastructure reading would add to expectations that the country's industrial activity would now show a pickup and help boost the economy.
Meanwhile, HSBC's preliminary or "flash" reading of China manufacturing Purchasing Managers' Index showed Monday that activity improved in April from levels seen in March, but remained below the threshold of 50, indicating a contraction.
They found that people with symptoms of dyslexia showed less neural activity in parts of the brain that are vital to reading (in the temporal lobe).
However, a mid-morning ISM manufacturing index slid to just above the critical break-even reading and further than investors were braced for indicating a further stall in economic activity even if only in the less important sector.
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Stocks benefited from better-than-expected economic data in China, a strong reading on German economic sentiment and an improvement in a gauge of New York manufacturing activity.
They will watch the reports in coming weeks to get a more steady reading on jobless claims, while unemployment is still being reflected in the still subdued consumer spending activity and slow hiring in construction and professional business services.
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Dr Eden and Dr Zeffiro have also compared the brain activity of dyslexics and readers who were given a task that has nothing to do with reading.
But a reading on manufacturing in the Chicago area weighed on stocks, sparking a brief turn lower after a report on activity in March came in below expectations.
The Philadelphia Federal Reserve's index of manufacturing activity showed a bigger-than-expected contraction in August, one day after a New York reading showed a contraction for the first time this year.
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